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Robot Films' Founder/Director Chris Robinson has unleashed a trio of hilarious short films for Nike's recent 3X3 campaign to be featured on Nike Sportswear's website (http://www.nikesportswear.com) which marks the launch of its new Sportswear division. Robinson was one of three directors hand-picked by Nike Sportswear to shoot three, three minute webisodes showcasing the retro cool stylings of Nike's iconic running jacket, the Windrunner.
Robinson's Lucky series follows the comic adventures of a struggling production assistant aptly named Lucky who comes to LA following his dream of becoming a music video director. Many of Lucky's adventures are based on situations Robinson himself experienced when he was starting out. "I've been kicking this idea around for a while," says Robinson, who originally conceived of the webisodes as a series of five minute shorts available for download via cell phones on his recently launched Fresh Network site (www.soveryfresh.com). The character always wore retro-stylings, so I thought what better forum to launch this character than utilizing the Nike platform."
Lucky sports a classic blue and gray Windrunner throughout the films. Featuring a cameo by rapper Ludacris, Oil Me Down, finds our plucky P.A. confronted with the task of oiling down temperamental plus sized dancers for a music video shoot.
Visit Lucky on Nike Sportswear at http://www.nike.com/nikeos/p/sportswear/en_US/media_details?video=3&videotype=video&guid=e4079ff6-d78f-28e6-3676-b6f72163174b_id1253&country=US&lang_locale=en_US&blog=en_US
For more information, please visit http://www.robotfilmcompany.com/
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runtime: 7m 28s
posted: Dec 17. 2008., 19:27:59
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runtime: 55s
posted: Sep 26. 2007., 13:55:42
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runtime: 4m 30s
posted: Jun 29. 2006., 15:20:20
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runtime: 9m
posted: Jul 9. 2007., 13:47:23
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Robot Films' Founder/Director Chris Robinson has unleashed a trio of hilarious short films for Nike's recent 3X3 campaign to be featured on Nike Sportswear's website (http://www.nikesportswear.com) which marks the launch of its new Sportswear division. Robinson was one of three directors hand-picked by Nike Sportswear to shoot three, three minute webisodes showcasing the retro cool stylings of Nike's iconic running jacket, the Windrunner.
Robinson's Lucky series follows the comic adventures of a struggling production assistant aptly named Lucky who comes to LA following his dream of becoming a music video director. Many of Lucky's adventures are based on situations Robinson himself experienced when he was starting out. "I've been kicking this idea around for a while," says Robinson, who originally conceived of the webisodes as a series of five minute shorts available for download via cell phones on his recently launched Fresh Network site (www.soveryfresh.com). The character always wore retro-stylings, so I thought what better forum to launch this character than utilizing the Nike platform."
Lucky sports a classic blue and gray Windrunner throughout the films. In The Roman, Lucky braves wind, rain and the hauling several porta-pottys, one of which hides a 300-pound extra dressed in Roman garb.
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runtime: 4m 9s
posted: Dec 17. 2008., 18:35:39
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Robot Films' Founder/Director Chris Robinson has unleashed a trio of hilarious short films for Nike's recent 3X3 campaign to be featured on Nike Sportswear's website (http://www.nikesportswear.com) which marks the launch of its new Sportswear division. Robinson was one of three directors hand-picked by Nike Sportswear to shoot three, three minute webisodes showcasing the retro cool stylings of Nike's iconic running jacket, the Windrunner.
Robinson's Lucky series follows the comic adventures of a struggling production assistant aptly named Lucky who comes to LA following his dream of becoming a music video director. Many of Lucky's adventures are based on situations Robinson himself experienced when he was starting out. "I've been kicking this idea around for a while," says Robinson, who originally conceived of the webisodes as a series of five minute shorts available for download via cell phones on his recently launched Fresh Network site (www.soveryfresh.com). The character always wore retro-stylings, so I thought what better forum to launch this character than utilizing the Nike platform."
Episode one of the Lucky Series, appropriately titled Origins delves into how Lucky moved from New York to LA leaving behind a girlfriend and a best friend who were hooking up behind his back, a brokenhearted mom, and a dad who passes his favorite Windrunner on to his son.
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runtime: 3m 45s
posted: Dec 17. 2008., 18:03:18
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